Kerry I'Anson MA, GAICD
澳大利亚蒙纳士大学
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Kerry I'Anson MA, GAICD is a senior executive with over 25 years of experience in strategic marketing and communications. He has worked in various industries including healthcare, tourism, engineering, mining, construction, telecommunications, and insurance. Kerry has a strong understanding of SME environments and stakeholder and member engagement expertise. He is skilled in strategic plan development and aligning key performance indicators at both an organization and business unit level. Kerry is a visionary leader with excellent credentials in change management and innovative thinking. He is currently working as the National Brand & Corporate Relations Manager at Optometry Australia.
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About
Senior executive with extensive national and global experience in strategic marketing & communications, brand and reputation management across a spectrum of industries including healthcare, tourism, engineering, mining, construction, telecommunications and insurance. Employed as a CEO, COO, general manager and in senior positions within a professional membership association, an Australian government tourism agency and within large public and private corporations. Extensive understanding of SME environments, particularly in healthcare, destination and wine tourism and travel as well as strong stakeholder and member engagement expertise. Experienced in strategic plan development and aligned key performance indicators at both an organisation and business unit level. A comprehensive portfolio incorporating board reporting, managing and improving board governance processes, risk planning and prevention and policy setting. These are supported by solid contract development and negotiation, intellectual property, privacy, financial management and income generation skills. Tech confident with the delivery of streamlined solutions across diverse digital channels to enhance business practices, member engagement, data management and audience insights. A visionary leader with excellent credentials in change management and innovative thinking – and someone who is not afraid to challenge the status quo.
...See MoreWork Experience
Strategy | Leadership
Travel Arrangements
Kerry I'Anson MA, GAICD's Professional Milestones
- Corporate Communications Manager, Australia And New Zealand (1998-06-01~2002-04-01): Promoted and facilitated brand identities, empowering the organization's reputation across Australia and New Zealand.
- Manager, Global Public Relations (2006-01-01~2011-05-01): Creating engaging messages across global platforms to enhance brand reputation and achieve public recognition.
Education
Communications
1996-1998Skill
Corporate Communications
Media Relations
Internal Communications
Strategic Communications
Public Relations
Crisis Communications
Marketing Communications
Reputation Management
Event Management
Stakeholder Engagement
Corporate Social Responsibility
Social Media
Copywriting
Speech Writing
Marketing Strategy
Brand Management
Strategy
Integrated Marketing
Strategic Planning
Marketing
Social Media Marketing
Management
Certification
Colleagues
Other Named Kerry I'Anson MA, GAICD
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Kerry I'Anson MA, GAICD's social media include: Linkedin,
Kerry I'Anson MA, GAICD works for Murray Regional Tourism
Kerry I'Anson MA, GAICD's role in Murray Regional Tourism is Strategy | Leadership
Kerry I'Anson MA, GAICD works in the industry of Travel Arrangements
Kerry I'Anson MA, GAICD's colleagues are Cameron Sutton,Sharon Morrell,John Dalton
Kerry I'Anson MA, GAICD's latest job experience is Strategy | Leadership at Murray Regional Tourism
Kerry I'Anson MA, GAICD's latest education in 澳大利亚蒙纳士大学