Kim Cason

Experienced Marketing Research partner with highly-adaptive leadership style seeking opportunities to empower brands through informed decision-making and collaborative learning. Career Summary: * Excellent at building the rapport and partnerships required to truly influence strategic direction * Six years in the non-profit sector has taught me how to extract maximum value out of research investments without compromising the integrity or impact of the insights * Well-rounded experiences on the vendor and client side, in both entry-level and management positions enable me to be an empathetic leader focused on developing the skills of the entire team so that we can celebrate mutual success * Managed over 60 qualitative studies, moderated over 500 in-depth one-on-one interviews, and 30 focus groups * Led various bivariate and multivariate methodologies and produced over 100 quantitative reports *