Kirill Prokopenko

10+ years designing highly transactional, complex and connected customer experiences that have resulted in measurable outcomes for clients. My hybrid background in retail business, product management, product marketing and strategic marketing, across software, hardware & middleware means I can analyse large volumes of data to discover actionable insights for continuous measurable improvement. • UX leadership for all digital, systems and marketing projects. • Establish experimentation and testing process to better identifying success of marketing campaigns using mix of A/B testing software, web analytics data, SQL data queries, and collaboration with data analyst. • Identify highest converting lead groups using advanced segmentation analysis. Tailor product positioning based on segmentation findings. • Increase the number of Facebook fans and Twitter followers over 600% by developing and carrying out successful social media campaigns. • Extensive background in e-commerce solutions and CMSs for retail, fashion, electronics and consumer goods clients. • Automate customer data flow across several platforms to facilitate individually tailored and triggered retention e-mail campaigns (cart abandonment, customer reactivation, personalized discounts). • Design digital measurement plans for large online retailers, perform statistical analysis. • Measure sales lift and campaign effectiveness by regularly performing performed statistical analysis. The experience gained has led me to storytell around one of the most recognized brands in the world through creative executions. I look to drive my mission of connecting with consumers through a variety of channels by working with Digital Marketing, Retail, Sports Marketing, Event Marketing, Regional Marketing, Public Relations, and our Field Reps.