Kirsten Siegler

As a communications specialist, I have more than 18 years of experience in the fashion, music and lifestyle industries. I have been responsible for public relations, marketing and corporate communications in fields like e-commerce, sustainability, circularity, diversity & inclusion. In the past I worked with companies like Universal Music, Tommy Hilfiger and Telekom. For eleven years I was part of the Zalando family, developing communication strategies, navigating crisis communications and positioning CEOs and senior management in international media and at conferences worldwide. Working closely with the sustainability and diversity&inclusion teams and collaborating with global organizations like Global Fashion Agenda or the Sustainable Apparel Coalition, I grew my passion for translating social and environmental progress into meaningful stories that resonate with the media. I draw on a strong and resilient network in fashion, sustainability, circularity, diversity & inclusion. My experience includes leading cross-functional projects, contributing to sustainability and D&I reporting, directing consumer insights reports and steering industry events.