Kirtan Mankad

After I realized that I’ll probably not make it as a professional footballer (I was not even close), I spent a lot of time writing ads for local advertisers and watching a lot of TV and wondering why most Hollywood movies never made it to India. So it is no surprise that I now work on the other side and ensure that content reaches maximum eyeballs through a combination of deep understanding audience consumption behaviour, and finding the right technology to make that happen. I have a keen understanding of digital media services and products, both stand alone and as off-shoots of other mediums like broadcast, radio, internet, mobile. Specialities: Business Development, Strategic Alliances & Partnerships, Content Acquisition, Syndication, Strategy & Programming, Branded Content, Audience Development and Community Management across various genres.