playstation integrated marketing and special projects@ Sony Interactive Entertainment
San Francisco Bay Area
Kristi Fernandez
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San Jose State University
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FlashIntel GPTKristi Fernandez is a goal-oriented leader with 19.5 years of experience in online advertising, e-commerce, brand management, content management, and project management. Based in San Francisco, California, she has a strong track record of operating at both strategic and execution levels within a large corporate environment. With 9 years of game subscription and content management experience, she has played a crucial role in the growth and success of PlayStation Plus. Kristi is known for her expertise in platform behavioral analytics and her ability to interpret platform behavioral analytics to create service and program strategies. She is known for garnering global buy-ins and establishing processes for recurring management and operational gaps.
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Goals oriented leader with experience operating at both the strategic and execution level within a large corporate environment. 9+ years of game subscription and content management experience directly associated with the growth and success of PlayStation Plus. Hands-on experience interpreting platform behavioral analytics to create service and program strategies. Known for garnering global buy-ins, and knack for establishing processes for recurring management and operational gaps. Strengths: • Subscription Business Management • Strategic Planning • Operations Program Management • Business Development • Game Licensing • Analytics • Project Management • Client Relationship Management • Strong Presenter & Conversationalist
...See MoreWork Experience
playstation integrated marketing and special projects
Entertainment Providers
Kristi Fernandez's Professional Milestones
- Senior Manager | Global Game Services Content Lead | Platform Planning And Management (2018-04-01~): Driving strategic content initiatives globally, optimizing platform planning and ensuring flawless and engaging gameplay experiences.
- Digital Distribution Manager (2012-08-01~2014-07-01): Optimized digital distribution strategies, resulting in increased reach and client satisfaction.
Education
Business Administration,
Marketing,
Bachelors,
Bachelor Of Science,
Concentration In Marketing
2001-2005Skill
Online Advertising
E Commerce
Brand Management
Content Management
Project Management
Digital Marketing
Digital Strategy
Marketing
Entertainment
New Media
Advertising
Customer Acquisition
Digital Distribution
Integrated Marketing
Online Marketing
Business Development
Strategic Partnerships
Web Analytics
Product Marketing
Certification
Colleagues
Other Named Kristi Fernandez
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Kristi Fernandez works for Sony Interactive Entertainment
Kristi Fernandez's role in Sony Interactive Entertainment is playstation integrated marketing and special projects
Kristi Fernandez works in the industry of Entertainment Providers
Kristi Fernandez's colleagues are Erick Olson,Jatinder D, PMP, CSPO,A7med Gamal
Kristi Fernandez's latest job experience is playstation integrated marketing and special projects at Sony Interactive Entertainment
Kristi Fernandez's latest education in San Jose State University
