trade marketing director oral care brazil@ Procter & Gamble
São Paulo, Brazil
Lígia Calvente
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FlashIntel GPTLigia Calvente is a Senior Sales and Trade Marketing professional with 15 years of experience in the FMCG industry. She has a strong background in marketing, product marketing, business strategy, and competitive analysis. Based in Sao Paulo, Brazil, Ligia has a proven track record of developing and implementing strategic plans to expand company presence, consolidate market share, boost online operations, and drive revenue in a multibrand environment. She is skilled in communication, category management, and data-driven planning. Ligia has worked at Procter & Gamble in various roles, including Trade Marketing Director, Sales Intelligence Director, and Category Development Senior Manager.
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About
Senior Sales and Trade Marketing professional experienced in FMCG with expertise in the development and implementation of strategies aligned to commercial business growth. Proven ability in developing and implementing strategic plans to expand company presence in store, consolidate market share, boost online operations and drive revenue in a multibrand environment. Strong communication skills at all levels (senior management), as well as extensive Category Management and Data driven planning experience.
...See MoreWork Experience
Trade Marketing Director
trade marketing director oral care brazil
Sales Intelligence Director
Sales Intelligence Senior Manager
Category Development Senior Manager
indirect channel sales unit manager
global retail sales unit manager
Manufacturing
Lígia Calvente's Professional Milestones
- Product Marketing Senior Analyst (2012-11-01~2013-09-01): Developing data-driven strategy for product marketing, resulting in improved vendor relationships and increased sales.
- business development & business model innovation (2011-08-01~2012-11-01): Driving business growth through innovative policies and strategies to support the growth of the company.
Education
Business/office Automation/technology/data Entry
2020Skill
Marketing
Product Marketing
Business Strategy
Marketing Strategy
Competitive Analysis
Strategic Planning
Business Development
Product Launch
Market Planning
Market Analysis
Business Intelligence
Market Research
Certification
Colleagues
Thierry Ombredane
MRII Capability Owner
Kim (Majken) Nielsen
Product Owner | IT Manager
Sofia Sanabria
Project Manager | Solution Manager | Product Owner
C Pak Surya Jamur ( Hery S
Owner | Procter | Gamble
Sabrina Dewan
Finance Service Owner
Other Named Lígia Calvente
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Lígia Calvente works for Procter & Gamble
Lígia Calvente's role in Procter & Gamble is trade marketing director oral care brazil
Lígia Calvente works in the industry of Manufacturing
Lígia Calvente's colleagues are Thierry Ombredane,Kim (Majken) Nielsen,Sofia Sanabria
Lígia Calvente's latest job experience is trade marketing director oral care brazil at Procter & Gamble
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