Larry Melling
Purdue University
Tell me more about Larry Melling?
Larry Melling is a highly experienced professional with 38.8 years of work experience in product marketing, management, strategy, business development, and strategic partnerships. Based in the United States, he has a strong background in bringing new technology to market. With expertise in the Electronic Design Automation and Embedded Development markets, Larry has worked in various industries including SoC semiconductor, wireless cellular handset, military, and aerospace image processing. He is skilled in expanding sales channels using international distributors and has extensive experience in technology marketing and direct sales. Larry's specialties include business development, identifying new market segment opportunities, and developing strategies to drive sales.
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About
My background and 15 years of experience are in bringing new technology to market. I have worked in both the Electronic Design Automation and Embedded Development markets with vertical market experience in SoC semiconductor, wireless cellular handset, military and aerospace image processing. I have experience expanding sales channels using international distributors and in technology marketing as well as direct sales. I also understand the importance of being able to measure, track results and forecast trends and have made extensive use of tools like Google Analytics and Salesforce.com to quantify feedback and help refine marketing, product and sales strategies. Specialties: Business Development: identifying new market segment opportunities then developing the strategy, collateral, partners, and customers to win the segment.
...See MoreWork Experience
Director | Product Management | Marketing
Software Development
Larry Melling's Professional Milestones
- Director | Product Management | Marketing (2012-01-01~): Developed and executed key marketing campaigns to drive product growth and increase market positioning.
- Multiple Positions (1985-01-01~1999-01-01): Successfully sourced and placed top ten candidates, exceeding client expectations to become a recognized industry leader.
Education
Bachelors,
Bachelor Of Science In Electrical Engineering
1975-1979Skill
Product Marketing
Product Management
Strategy
Business Development
Strategic Partnerships
Semiconductors
Embedded Systems
Direct Sales
Go To Market Strategy
Lead Generation
Management
Sales Management
Wireless
Cross Functional Team Leadership
Start Ups
Asic
Eda
Leadership
Salesforce.com
Soc
Enterprise Software
Product Development
Marketing Strategy
Software Development
Saas
Ic
Marketing
Cloud Computing
Competitive Analysis
International Sales
Consulting
Sales Enablement
Application Specific Integrated Circuits
Marketing Management
Mobile Devices
Sales
Demand Generation
Product Launch
Business Alliances
Solution Selling
Crm
Professional Services
Mobile Technology
Channel Partners
Ip
Partner Management
Executive Management
Technical Marketing
Software Industry
Customer Relationship Management
Certification
Colleagues
Lip-Bu Tan
President | Chief Executive Officer
Jim Cowie
Advisor To The Chief Executive Officer
Matthew Noseworthy
Founder
Madhuparna Datta
VFSA Expert | Founder
Rosemary Nwosu-Ihueze
founder @kemdi attire | google csrmp 2021 | gem fellow | software developer | ux designer
Other Named Larry Melling
Frequently asked questions
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Larry Melling's social media include: Linkedin,
Larry Melling works for Cadence Design Systems
Larry Melling's role in Cadence Design Systems is Director | Product Management | Marketing
Larry Melling works in the industry of Software Development
Larry Melling's colleagues are Lip-Bu Tan,Jim Cowie,Matthew Noseworthy
Larry Melling's latest job experience is Director | Product Management | Marketing at Cadence Design Systems
Larry Melling's latest education in Purdue University