Laura Tourge

A results and data-driven SENIOR MARKETING AND TRANSFORMATION EXECUTIVE with demonstrated success in building high-performance marketing organizations and accelerating business growth for both private and public companies. Extensive expertise in modernizing operating processes, digital transformation, brand strategy, advertising and digital media, performance marketing, leveraging marketing technology and data to refine targeting strategy and define and measure success. Strong understanding of the profit dynamics of running an omni-channel operation, including the importance of customer experience, design and a detailed knowledge of shopper behaviors. Excels at creating breakthrough omni-channel programs to drive conversion and marketing funnel optimization to consistently deliver maximum ROI. Proven aptitude for endorsing innovation, speed to market and agility while upholding operational excellence. Areas of Expertise: • Organizational Development • Digital Transformation • Credit Card Product Management and Marketing Strategy • Deposit Product Marketing (Checking & Savings Products)• Brand Strategy and Positioning • Advertising and Digital Media • Organic SEO and social Media • Performance Marketing Data Analytics• Marketing Automation (HubSpot & Salesforce)• Agile Program Delivery• Agency and 3rd Party Vendor Management• Operations Capacity Management