Laura-Rose Kennedy

I discovered my love for marketing in my very last semester of fashion design school. My professor made us read “The Tipping Point” by Malcolm Gladwell which became in itself, my own turning point. I became curious about consumer behaviour; what drives their purchasing patterns, who influences their decisions, how do trends start. Following my graduation from Lasalle College in fashion design, I pursued a Bachelor of Commerce specialized in Marketing at the John Molson School of Business, Concordia University. I don’t believe that one size fits all. There are many ways to approach a situation and the sum of a diversified group of individuals make up for one heck of a brainstorming session.