Lee Nydell

LEE NYDELL is an accomplished, customer-centric, and entrepreneurial senior executive leader with extensive experience in the promotional and corporate incentive and reward industry. He is known for his rock-solid work ethic, strategic thinking, digital marketing expertise, and superior communication skills. Laser-focused on innovation, Lee is a natural problem solver who excels in the design and delivery of best-fit solutions for businesses actively involved in incentivizing new customer acquisition. As CEO of PrePaid-USA, he exercises his passion for business development, mentoring teams, and creating exquisite customer experiences. It was in 2003, while at DirectOne, Inc., a telecommunications company specializing in prepaid online phone cards, that Lee met Dolly Oza, with whom he partnered to establish USA Connect. Together, they expanded the company and exceeded all first-year growth projections. In moving from president to chief executive officer of Prepaid-USA, the company they co-founded, Lee is integrally involved in every aspect of the business. He provides managerial, hands-on leadership to the firm at all strategic levels while directing organizational growth. Through rigorous competitive analysis, favorable pricing, and the advantage of operating with a significantly lower overhead, Lee has created an organizational culture modeled after his own core values of integrity, loyalty, and commitment to excellence. In emphasizing the importance of the relationship, he and Dolly have created the infrastructure that supports the unique needs of each customer. From transaction to shipping to follow-up, regardless of order size, Lee provides the type of individualized attention that solidifies trust, drives loyalty, and creates customer wins.