Leo Scullin

Leo Scullin oversees member-driven industry programs, and the committees they spawn, for the Mobile Marketing Association. In this role, he manages all the Committee and Working Group activity of this global media trade group. He was previously a Partner at Arkose Consulting LLC of New York, a firm that offered strategic, tactical and management guidance to clients seeking to leverage their interactive marketing investments and initiatives. Before and after Arkose, Leo led the Industry Services team at the IAB in NYC, the trade group that represents the sellers of the (then) $21+ Billion interactive advertising industry. Prior to Arkose and IAB, Leo was a Partner at marchFIRST/via USWeb in NYC. Leo led the Client Services team and oversaw e-business transformations of Audi of America and Neuberger Berman, as well as managing engagements with Harley-Davidson and others. Before USWeb he was the VP, Interactive Marketing at AOL where he was liaison to the ad agency community and authored AOL’s first advertising business plan. From 1991 to 1997, Leo was head of the media consulting firm, Scullin & Company. After spending 17 years in the Media department at Young & Rubicam in NYC, he co-founded and was Publisher and Music Editor of Men's Life magazine, a publication of (Rupert) Murdoch Magazines. While at Y&R, Leo was the SVP, Director of Print Media and the Director of New Electronic Media, and served as Chairman of the AAAA Magazine Committee. Leo also served as a member of the Board of Directors for Solbright Inc. from 1997-2001. He is a graduate of Villanova University.Specialties: Expertise at the forefront of innovation in traditional and interactive media, mobile and marketing, with a current focus on mobile marketing and advertising and measurement, operational effectiveness and strategic growth. A recognized leader, strategic thinker and mentor with roots in advertising and experience in marketing, mobile, professional services, and media development.