Leon Barsoumian

SVP of Marketing and Media Analytics, with a proven track record of increasing revenue, building robust analytics teams, and solving complex marketing and media analytics challenges across financial services, hospitality, higher ed, retail, tech, and other industries. Marketing | Analytics | Growth | Adtech | Martech Email: [email protected] Proven ability to develop and implement marketing and analytics strategies to gain new leads, and new customers, and increase profitability. A trusted advisor to executives, regarding marketing, marketing technologies, analytics, and insights that improve business results, maximize ROI, deliver great consumer experiences, and enable innovation. CORE COMPETENCIES: • Sales and Marketing • Marketing, Media, and Digital Analytics • Team Leadership • Communication Skills • Technical Knowledge • Business Development • Testing and Experimenting • Strategic Planning • Performance Marketing ACCOMPLISHMENTS: • Growth: Increased media ROI 23% for a large financial services company, saving the advertiser several million dollars by identifying a new marketing optimization metric through analysis of behavioral data and validating insights through testing • Analytics Solutions: Designed a content analytics solution for Bank of America with the potential to save 1000s of hours of work and improve KPIs, by automating and standardizing content marketing effectiveness measurement • Innovation: Delivered 50% more projects in a third of the time, exceeding client expectations, by developing the first personalization team at Digitas, made of cross-functional experts, focused on analyzing, segmenting, recommending, and activating personalized customer experiences in advertising and brand owned assets • Practice Development: Grew analytics and data science teams from three to 30 at Haves Media and 50 to 65 at Digitas GroupeConnect by developing and implementing a vision and processes for hiring, training, and operations • Thought Leadership: Sought out as subject matter expert by industry groups, clients, and internal partners regarding marketing analytics, attribution, data compliance, and personalization enabled through data and technology Please contact me at 617-869-0250 if you would like to discuss opportunities.