Leon Lin

If brand building was a video game... Level 1 - Turn every business problem/crisis into opportunity. Level 2 - Make ads that are culturally impactful as well as creatively unconventional. Level 3 - Help brands discover their own voices. The nerdy stuff: Develop brand strategy, positioning and marketing plan; Write clear, no-BS, take-people-to-somewhere-new briefs; Work with creatives to sharpen the creative idea and output; Build comms plans for both product launches and brand voice campaigns; Conduct consumer research with all kinds of methodologies/tools, or simply by speaking to real people; Moderate workshops with clients and agency partners to land on actionable plan; Collaborate with global teams on cross-office pitches/projects; Drive strategic conversation with senior client/agency leadership. Inspire and guide my team members to grow and be awesome. Industries I’ve worked on: sports, internet, gaming, beer, fast food and travel. Things I’m passionate about: Manchester United, snowboarding, video games, cars, and everything about sports. Portfolio: http://leonl.in