Lesley Bauer
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Lesley Bauer is a commercial and results-focused marketer with over 20 years of integrated marketing experience across various industries such as aviation/tourism, financial services, loyalty and payments, and loyalty and payments. She has expertise in full-functional marketing strategy, advertising and direct marketing, digital/direct channel eCommerce sales, brand management, paid and owned digital marketing, corporate communications and PR, lifecycle and data segmentation, loyalty, partnerships, and sponsorships. Lesley has held key positions at Qantas, Intuit, and Xerox, where she has demonstrated her skills in marketing strategy, product management, and team and budget management. She is currently based in La Jolla, California.
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About
A commercial and results-focused marketer with over 20 years of integrated marketing experience across aviation/tourism, financial services, loyalty and payments in the USA, Australia and UK. Areas of expertise: - Full Funnel Marketing Strategy and Execution - Advertising and Direct Marketing, B2B and B2C - Digital / Direct Channel eCommerce Sales - Brand Management and Brand Health - Paid and Owned Digital Marketing - Corporate Communications and PR - Lifecycle and Data Segmentation - Loyalty, Partnerships and Sponsorships - Team and Budget Management - Agency Management
...See MoreWork Experience
Head Of Marketing - UK, Europe, Middle East, Africa, India
Head Of Qantas Frequent Flyer Marketing
Head Of Venture Marketing, Qantas Loyalty
Manager, Marketing, Qantas Loyalty
Airlines and Aviation
Lesley Bauer's Professional Milestones
- Business Leader, Brand Management (2007-03-01~2007-11-01): Elevated brand reputation by implementing strategic marketing initiatives and inspiring and promoting brand initiatives.
- Senior Product And Marketing Manager, New Business Initiatives And Mobile (2011-02-01~2011-12-01): Driving product strategy and integrating new business initiatives to enhance mobile product adoption and market expansion.
Skill
Strategy
Product Marketing
Marketing Strategy
Marketing
Product Management
Management
Direct Marketing
Product Development
Brand Management
Strategic Partnerships
Project Management
Loyalty Programs
Digital Marketing
Integrated Marketing
Program Management
Analytics
Leadership
Competitive Analysis
Customer Acquisition
Segmentation
Product Launch
Payments
E Commerce
Multi Channel Marketing
Mobile Payments
Credit Cards
Marketing Management
Loyalty Marketing
Digital Strategy
Cross Functional Team Leadership
Online Marketing
Online Advertising
Strategic Planning
Customer Relationship Management
Certification
Colleagues
Daniel Pineda
Growth And Commercialization Strategist | BONUS DAY
Emil Ishak
Owner | Aircraft Maintenance Engineer
Pravin Kotian
Senior Business Analyst | Product Owner
Brenton Watson
Salesforce Platform Owner
Rodrigo Gonzalez
Technical Product Owner | Digital Enablement | Experienced Leader
Other Named Lesley Bauer
Frequently asked questions
We found 2 Lesley Bauer's email addresses
We found 2 Lesley Bauer's phone numbers
Lesley Bauer's social media include: Linkedin,
Lesley Bauer works for Qantas
Lesley Bauer's role in Qantas is Head Of Marketing - UK, Europe, Middle East, Africa, India
Lesley Bauer works in the industry of Airlines and Aviation
Lesley Bauer's colleagues are Daniel Pineda,Emil Ishak,Pravin Kotian
Lesley Bauer's latest job experience is Head Of Marketing - UK, Europe, Middle East, Africa, India at Qantas