Leslie Marable
Wesleyan University
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Leslie Marable is a highly experienced digital marketing strategist, trainer, Tableau developer, and researcher with over 30 years of work experience. She has a strong background in web analytics, digital strategy, and digital media. Leslie has worked with companies and provided digital marketing consulting and corporate training services. She is skilled in data visualization, analysis, and market research. Leslie is passionate about supporting critical thinking and empowering others through data-based information. She is currently working as a freelancer at Beacon Raconteur LLC, where she provides digital marketing consulting and corporate training services for financial services and new business development-driven clients.
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About
Digital marketing strategist, trainer, Tableau developer and researcher aiming to support critical thinking and empower others through the consumption of data-based information. For the last 20 years as a creative puzzle solver, I have helped companies derive new media marketing and multi-channel user analytics insights that inform content and product management strategy and website optimization. Previously, I spent ~10 years as a professional digital and magazine journalist. Through my company, Beacon Raconteur LLC, I provide digital marketing consulting, corporate training and data visualization services for financial services and new business development-driven clients. Demonstrated excellence in business analysis, key performance indicator development and measurement planning, and in creating presentations or learning materials that support data-driven decision-making at organizations. Best way to reach me: beaconraconteur (at) gmail (dot) com The major segments of my career include: - Advocacy - Digital Analytics / Data Visualization - Journalism - Strategic Research I’m seeking to combine areas of subject matter expertise - what I call Innovative Storytelling - for the purpose of supporting people whose voices haven’t been heard. Core competencies include: - Tableau Data Visualization Developer - Digital Analytics Strategy - Delivery & Implementation - Insights & Market Research - Public Speaking - Primary & Secondary Research - Relationship Building - Research & Analysis - Reporting, Interviewing & Writing: Articles, Reports, Research, Presentations - Social Influencer Analysis/Analytics - Training: Sales, Editorial, Analytics - Team Management Verticals: - Healthcare - Pharma - CPG - Financial Services/Insurance - Media/Publishing Platforms: WEB TRACKING: Adobe Analytics (Omniture/SiteCatalyst, Discover, Insight/Workbench), Google Analytics, WebTrends SOCIAL ANALYTICS: Sysomos, Social Radar, Radian6, NetBase, Facebook Insights, YouTube Analytics SYNDICATED RESEARCH: MRI, ComScore, Nielsen, Hitwise, Experian (Mosaic), Simmons, Compete THIRD-PARTY RESEARCH: Forrester, Gartner, eMarketer, Kasina, Econsultancy, Mintel, LexisNexis ADVERTISING: LinkedIn Advertising, Google Ads/Marketing, Flashtalking, Quantcast DATABASE & DATA VISUALIZATION: Excel, PowerPoint, Keynote, SQL, Tableau, Google Data Studio PROJECT MANAGEMENT: SharePoint, JIRA, Basecamp, Slack, Visio, iMindMap OTHERS: ForeSee, Brightcove, Limelight, Teletrax, MeetingPlay, AddThis TAG MANAGEMENT: Familiar with Google Tag Manager
...See MoreWork Experience
data storyteller with emphasis in digital analytics tableau market research training analytics sales editorial
Financial Services
Leslie Marable's Professional Milestones
- Senior Manager, Marketing Strategy And Analysis (2010-01-01~2012-01-01): Developed comprehensive marketing strategies to drive brand awareness and increase customer engagement.
- data storyteller with emphasis in digital analytics tableau market research training analytics sales editorial (2019-06-01~): Developed data-driven analytics solutions to drive strategic decision-making and enhance client performance.
Education
Psychology,
Sociology,
Bachelors,
Bachelor Of Arts
1985Skill
Web Analytics
Analytics
Digital Strategy
Digital Marketing
Digital Media
Google Analytics
Seo
Omniture
Marketing
Data Analysis
Strategy
Advertising
Market Research
Marketing Strategy
Online Marketing
Webtrends Analytics
Customer Insight
Media Planning
Business Development
Cross Functional Team Leadership
Customer Intelligence
Comscore
Online Research
Search Analytics
Editorial
Marketing Research
Digital Journalism
Requirements Gathering
Performance Metrics
Data Storytelling
Competitive Intelligence
Journalism
Key Client Relationships
Vendor Relationship Management
Proposal Writing
Analytics Solutions Delivery
Editorial Strategy
Webtrends
Brightcove
Compete.com
Hitwise
Solution Architecture
Gyrotonic
Public Speaking
Adobe Insight
Adobe Sitecatalyst
Tableau
Sql
Microsoft Excel
Certification
Colleagues
Shruta M.
senior technical business analyst product owner at t-mobile
Eric Schuett, MBA
Motivated Leader | Actained Learning And Development Professional | Certified Instructional Designer | Facilitator | Performance Improvement | Program Owner | Financial Services Expert
Angel Ochoa
Product Owner
Kishore Christen
Vice President | Product Leader | Product Owner | Certified Behavioral Analyst | Certified Management Consultant | Certified Invasive Stress Reduction | CMC | | CMC
Keith - Quinsel McCullers
Personal Banker | Owner
Other Named Leslie Marable
Frequently asked questions
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We found 7 Leslie Marable's phone numbers
Leslie Marable works for Wells Fargo
Leslie Marable's role in Wells Fargo is data storyteller with emphasis in digital analytics tableau market research training analytics sales editorial
Leslie Marable works in the industry of Financial Services
Leslie Marable's colleagues are Shruta M.,Eric Schuett, MBA,Angel Ochoa
Leslie Marable's latest job experience is data storyteller with emphasis in digital analytics tableau market research training analytics sales editorial at Wells Fargo
Leslie Marable's latest education in Wesleyan University