Lester Lim

— Communications leader with 20 years regional appointments in the United States, South East Asia and China, in-house and agency roles — Proven track record of strategic corporate communications, brand management, digital communications for ‘B2B’ and ‘B2C’ companies at both country level and global level— Experience working directly with company Board and EXCO level to develop integrated communications strategy. Consultant to top management and providing media training to C- level executives— Strong network of media contacts in Singapore and the Asia Pacific region— Demonstrated crisis communication skills, with real world management of different types of corporate crises— Proven ability to manage external agencies such as PR agencies and creative agencies effectively to produce desired results