Leticia "Lety" Perez

Versatile, results focused Marketing & Business Development professional with vast experience in healthcare industry, and international business development. Proven ability to accurately assess clients’ requirements by combining logical thinking, product knowledge, familiarity with diverse cultures and preferences to identify needs and recommend viable solutions. Skilled at managing brands positioning, and turn-around comprehensive marketing plans in and for Latin America. Other areas of strength include:• Strategic planning • Team Leadership & Training• Account Management & Retention • Media Relations & Cultural Affairs• B2B Negotiations & Agreements • Consumer Promotions Experienced in travel throughout Latin America and the Caribbean promoting Baptist Health Medical services.Self motivated with the ability to multi-task and properly manage projects with an excellent attention to detail.Creative problem-solver that can work independently and as a supportive contributor to the team.Fully bilingual with cultural sensitivity.