Lisa Morrison

Creative, resourceful and detail-oriented marketing and communications professional with more than 15 years’ experience in retail, sport, software and non-profit organizations. My specialty is developing, executing and evaluating strategic plans that contribute to the success of an organization through integrated programs that reach the right audience and convince them to act. I have experience in audience identification and segmentation, marketing and business plan development, integrated communications strategies and campaigns, project management of events and product launches, and writing content for advertising, direct mail, websites, email and social media. I started Real World Marketing because I wanted to help entrepreneurs, small businesses and non-profits with their marketing efforts. I wanted to create a unique communications agency focused on helping these unique organizations be more successful. Learn more at www.RealWorldMarketingSolutions.com.Marketing is my passion, and so is photography.Jump to my horse photography at www.hoofprintsphotography.com.Find my travel photography at www.flickr.com/lisatravels.