Lisette Diaz

Hello! I'm Lisette Diaz, a Growth Marketing Leader with a relentless passion for driving business success across web, app, and owned marketing channels. With over 13+ years of marketing expertise, I've led retention programs that have onboarded, engaged, and ultimately driven $250M+ in combined revenue. From product launches and adoption to ongoing omnichannel programs, I thrive in fast-paced environments where innovation, data, and creativity intersect. My passion for developing high-performance teams including defining roles and responsibilities, and fostering a collaborative and results-oriented culture, had a direct impact on this success. My cross-functional expertise has enabled seamless collaboration with product, sales, brand, and engineering teams to ensure a unified approach to achieving company objectives. Whether you're looking to connect with someone in the growth arena or looking for strategic support, let's connect and drive positive change within the industry and beyond. For the bots ---Skills & Expertise:Strategic Planning | Customer Retention & Loyalty Programs | Customer Lifetime Value (CLV) | Performance Marketing & ROI | Data Analytics & Market Research | Growth Marketing Strategy | Multi-Channel Campaign Management | Team Leadership & Talent Development | Brand Positioning & GTM | Budget Planning & Resource Allocation | Business Development | Retention Marketing | Core KPIs:B2C: Lifetime Value | ARR Annual Recurring Revenue | Customer Retention Rate (CRR) | Repeat Purchase Rate: | Average Order Frequency | Customer Engagement Metrics (Delivered, Click Rate, Unsubscribes)B2B: Lead Generation | Marketing Qualified Leads (MQLs) | Sales Qualified Leads (SQLs) | Pipeline Value | Customer Retention Rate | Customer Satisfaction | Customer Acquisition Cost (CAC) | CAC:LTV RatioTop 5 Soft Skills:Strategic Thinking: Ability to think critically and analytically, identifying long-term goals and formulating effective strategies to achieve them.Leadership: Effective leadership skills to guide and inspire teams, aligning them with the organization's strategic objectives.Communication: Excellent communication skills to convey complex ideas and strategies to stakeholders at all levels of the organization.Problem-Solving: Strong problem-solving skills to address complex business challenges and devise innovative solutions.Vision & Alignment: Develop a clear strategic vision and align it with the organization's mission and values.