Lixing Zhang

My work experience as a business analyst at two top global marketing firms, Nielsen Company and GfK Company, bolstered my interest in the marketing analytics field. This led to my enrollment in a leading-edge Master of Science Marketing Analytics program at the Simon Business School. This rigorous program has enabled me to develop key technical skills such as R, Tableau, and SQL that are required for deeper data analysis & visualization. A critical element of this STEM-certified program combines technical training with the opportunity to apply analytic skills in actual business projects. I am pursuing a career in marketing analytics and a key strength for me as a candidate is my proven ability to analyze customer insights to identify critical customer decision points. My ability here is supported by my undergraduate degree in marketing and finance, which gives me the ability to understand critical elements that drives successful business decision making. Specialities: Programming - R, SQL, MS Excel(VBA), SPSS Data Visualization - Tableau Marketing Research - Nielsen, Qualitrics, Survey Monkey, Google Forms Web analyses - Google AdWords, Google Analtyics, SEO Others - MS PPT, Marketing Mix Modeling, Predictive Modeling, Consumer Insight, Digital Marketing, Consulting. Contact me via [email protected]