Liz (deAvila) Carbone

An experienced public relations and corporate communications professional, I am a vice president at FleishmanHillard with significant reputation management and brand marketing experience. Most recently, I have worked with clients in a range of industries, including technology, food & beverage, consumer goods, supply chain, insurance and not-for-profit. Previously, I was a member of the True Value corporate communications team. At True Value, I was the communications business partner to the operations, marketing and paint manufacturing teams. In this role I managed a range of internal, issues-based initiatives including supply chain upgrades, retrofitting distribution centers, introducing new paint branding and extreme weather condition alerts. I also produced weekly videos that I wrote, shot and edited myself. Before joining True Value I helped manage the global public relations program for Sidley Austin LLP, a major law firm with 1,900 lawyers in 20 offices worldwide. I was primarily responsible for overseeing the West Coast public relations program, which included managing a PR agency team. I was also the lead PR contact for lawyers interested in publishing, and helped secure and publish more than 50 bylines in three years. Previously, I was an account supervisor at Edelman, the world's largest public relations agency, where I worked in corporate communications on accounts for companies across several industries, with a focus on retail. Former clients include Darden Restaurants, Roundy's Supermarkets (Mariano's), Hillshire Brands, Accretive Health, Microsoft, Macerich, ScottsMiracle-Gro, The McCormick Foundation, True Value Company, Harley-Davidson, PwC (PricewaterhouseCoopers), Leo Burnett and Whirlpool.