Liz Bigham

I'm a business-to-business marketer with expertise in financial and professional services and in building strong brands and high-performance marketing teams. Currently, I am CMO of Burford Capital, the leading global finance firm focused on law (NYSE: BUR) (LON AIM: BUR) responsible for Burford’s brand and global marketing efforts, based in New York. I'm fiercely proud of Burford's extraordinary marketing team and the work we do--building the sector's gold standard brand and helping to grow the business. I'm inspired by The Equity Project, Burford's $50 million pool of capital earmarked to back women in commercial litigation, which I helped launch. Previously, I was an Executive Vice President at Jack Morton Worldwide, a brand experience agency that is part of the Interpublic Group of Companies (IPG), and led its global agency brand and marketing efforts, in addition to holding numerous creative and brand strategy positions. Before becoming an award-winning marketer, I was an art historian and worked in curatorial departments at the Metropolitan Museum of Art and The Museum for African Art. I graduated magna cum laude/Phi Beta Kappa from Barnard College and earned an MPhil from Columbia University. I have spoken on topics including branding, experiential marketing, content marketing, brand experience and agency marketing, and have been quoted in numerous trade and business publications. I have judged competitions including the Effies North America and the Financial Communications Society Portfolio Awards. Specialties: Global marketing leadership, brand strategy and experience, corporate communications and positioning, thought leadership, web and digital marketing, social media marketing, marketing automation and email marketing.