Liz Thompson, MBA

I am a driven marketing professional with more than a decade of experience in B2B metric oriented marketing. Over my career, I’ve honed skills in partner marketing, programs communications, lifecycle management, digital and physical campaign marketing, product marketing, event marketing and marketing communications. What do I love? Metrics. I am devoted to building strategies based on KPIs and have learned the inherent and explicit value of ROMI. When developing a Partner Lifecycle Management system measuring the Frequency, Yield and Rate of partner revenue and interaction I utilized a variety of marketing skills coupled with strategic integrative thinking to build a quantitative focused system. I have direct and comprehensive experience building and executing new marketing programs. Think: strategic campaigns, brand transition management, lifecycle marketing, communications, enablement and satisfaction programs such as NPS. I have a complete understanding of PPC optimization across a variety of platforms, detailed knowledge of industry event planning and execution, as well as extensive social media marketing knowledge. I would love to hear from you and talk about anything marketing! Please feel free to connect with me here or at liz.thompson[at]mts.com Clifton Dominant Strengths: Achiever, Analytical, Learner, Strategic, Ideation