trade shopper and channel development@ Bacardi
Alvaro Obregon, Distrito Federal, Mexico
Liza Cortes
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Universidad Intercontinental
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FlashIntel GPT
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FlashIntel GPTLiza Cortes is a Senior Manager with 19.4 years of experience in trade marketing, marketing, consumer products, merchandising, and sales management. She has worked in various roles in transnational companies, designing and implementing point-of-sale promotions to generate additional volume sales and build brand equity. Liza is skilled in internal communication and sales force development, and has a strong ability to lead multifunctional and multicultural teams. She has expertise in Shopper & Trade Marketing, Business Strategy, Channel Segmentation, Channel and Consumer Promotions, and Digital Marketing. Liza has worked for companies like Bacardi, Terrafertil, GEPP, and GEPP.
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About
Senior Manager with extensive experience in food and beverages in transnational companies. Expert in designing and implementing point-of-sale promotions to generate additional volume sales and build brand equity in a cost effective manner. Comprehensive knowledge of the different sales channels and their behavior. Experience in internal communication and sales force development. Recognized skills to lead multifunctional and multicultural teams. Reliable and with a strong ability to adapt to change. Main areas of expertise: Shopper & Trade Marketing, Business Strategy, Channel Segmentation, Channel and Consumer Promotions, Digital Marketing.
...See MoreWork Experience
trade shopper and channel development
Beverage Manufacturing
Liza Cortes's Professional Milestones
- Internal Communication COOrdinator Gamesa-quaker (2004-07-01~2006-05-01): Creating and maintaining effective communication strategies to foster communication between sports teams and the gaming industry.
- Senior Trademktg Manager (2019-10-01~): Developed and implemented strategic trademktg initiatives to boost revenue and efficiency at all levels.
Education
Marketing,
Masters
2004-2006Skill
Trade Marketing
Marketing
Consumer Products
Merchandising
Sales Management
Key Account Development
Management
Team Leadership
Business Planning
Negotiation
Marketing Strategy
Forecasting
Strategic Planning
Customer Insight
Fmcg
Communication
Leadership
Personal Development
Life Skills
Time Management
Certification
Colleagues
Mercè Porras
product owner digital mobile product manager business analyst
Fares Lteif
regional sales & marketing leader | mba | bacardi | ex - red bull | ex pernod ricard
Víctor López-Fuensalida
Global Customer And Consumer Engagement Platform Owner
Vanhoof Thierry
owner bacardi-martini
Eric Cher (CSCP, CPIM)
be fearless behave like family act like a founder
Other Named Liza Cortes
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We found 2 Liza Cortes's email addresses
Liza Cortes's social media include: Linkedin,
Liza Cortes works for Bacardi
Liza Cortes's role in Bacardi is trade shopper and channel development
Liza Cortes works in the industry of Beverage Manufacturing
Liza Cortes's colleagues are Mercè Porras,Fares Lteif,Víctor López-Fuensalida
Liza Cortes's latest job experience is trade shopper and channel development at Bacardi
Liza Cortes's latest education in Universidad Intercontinental
