Lori Lively

Extensive experience in B2B marketing strategic/creative development, planning, implementation, quantification and ROI, with follow through and accountability for results. Seasoned, goal oriented leader and marketing professional, experienced in global marketing communications, PR, advertising, trade show and event marketing and sales. - Development of promotions to increase product/service interest and media coverage, influence customer preference, build databases of qualified prospects and contribute to revenue growth - Track record for developing scalable department process improvements including methodologies for marketing programs to manage costs, increase productivity and ensure program effectiveness and accountability - Team leader, recognized for ability to nurture collaborative cross-functional working relationships with internal departments and external resources to achieve successful, measureable marketing program outcomes - Experienced in employee engagement initiatives, customer service and interaction, sales, press communications, development of training vehicles and technical systems instructions for internal distribution.