Luciana Macfarlane

30 years of professional experience, 20 in sales and marketing. Worked as sales manager, training and leading teams and as account manager for global accounts; had opportunities to successfully negotiate legal agreements in both English and Portuguese. Developed and implemented policies for channel programmes at different moments of the career. These activities brought extensive knowledge of sales forecast and budgets. As a natural consequence, over the years also got involved in marketing activities, which included organising and directing product launches and events. Developed presentation and training skills both for professionals and non-specialised audiences in public or in-house seminars. Worked with both profit and non-profit organisation. Voluntary work at itSMF Brasil as a director for 4 years and Communication Officer for itSMF International Publications Committee for 2 years. Strongest characteristics are the ability to listen, identify and understand the other party’s needs and aspirations, and the capability to spot opportunities and fill gaps not properly addressed in the target market. Have always had leadership role with peers and subordinates. Specialties: Business strategy, sales and marketing Team Building, entrepreneurial and organisational leadership International networking International work experience