Lucila Cardenas

✓ Professional with 10 years of experience in the areas of Communication and Marketing in B2B companies in the petrochemical and chemical segments in national and multinational companies. ✓ Responsible for planning and managing external and institutional communication in 11 countries in Latin America, including projects such as: repositioning of the GTM institutional brand and the product formulated One GTM (Thinner) in 5 countries. ✓ Coordination and planning of major events such as: ABRAFATI Show 2019, International Congress of Paints and the International Exhibition of suppliers, received at the GTM booth around 1000 people in three days of fair. ✓ Definition and management of communication strategies, institutional communication planning and brand positioning, monitoring of trends and KPIs of the communication actions implemented. ✓ Leadership and management of a multidisciplinary Team of four employees (Interns and Analysts). ✓ Domain and knowledge in systems, tools and platforms: Word and Power Point - Advanced, Excel Intermediate, Adobe Photoshop, Adobe Illustrator, Adobe InDesign - Intermediate, NPS Methodology (Net Score Promoter), Google Ads and Google Analytics, GoTo Webinar Tool, CRM Salesforce- (Module Sales Cloud), Sharepoint, Adobe Premiere - Beginner, SEO - Beginner. Skills and Competencies: ✓ Agility, creativity, innovation skills, results-oriented, excellent communication, excellent interpersonal relationship, leadership with motivating goals, customer focus, ease of teamwork, expertise in leading changes.