Data Strategy And Customer Experience Lead@ Merkle Australia 
Sydney, New South Wales, Australia
Lucinda Acheson
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Tell me more about Lucinda Acheson?
FlashIntel GPTLucinda Acheson is a highly experienced professional with over 26 years of work experience in marketing data. She has a strong skill set in strategy, data science, team building, and martech. Based in Sydney, Australia, Lucinda has worked with major brands such as Merkle Australia, LIDA, DDB, WDMP, TREE, and GE. She is known for her problem-solving abilities and ability to find big insights that can benefit her clients' businesses. Lucinda is passionate about marketing automation and is dedicated to optimizing their technology investments.
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About
I have been working with marketing data for over 20 years and have loved every second of it. Building unique data strategies, analysing it and specifying and optimising database and martech stacks for some of the biggest brands in the world. I am a natural problem solver and have loved facing new but ultimately similar client challenges in Australia, armed with with my UK experience. I am a passionate believer in pragmatism and shun the term big data, instead looking for big insights which super charge my client's businesses. Data is after all an expense, it's the insights that are bargains! Marketing automation is my second passion and my team and I are on a crusade to help our clients optimise their substantial investment in technology.
...See MoreWork Experience
Data Strategy And Customer Experience Lead
IT Services and IT Consulting
Lucinda Acheson's Professional Milestones
- Data Strategy And Customer Experience Lead (2019-07-01~): Driving data-driven decision making and improving customer experience through data-driven strategies.
- Head Of Data (2009-01-01~2014-01-01): Optimized data management algorithms, facilitating efficient data management and data-driven decision making.
Skill
Data... All Sorts
Strategy
Data Science
Team Building
Martech
Certification
Colleagues
Yoosuf Haroon
Lead Business Analyst - Certified Scrum Product Owner
Hassan Khan
head of salesforce @ merkle australia | senior salesforce advisor | founder
Jakob Webster
Chief Technology Transformation Officer
Stephen Wayne
Chief Data and Analytics Officer
Paul Stewart
founder | ceo | executive director | gaicd | mentor | strategy | analytics | insights | transformation
Other Named Lucinda Acheson
Frequently asked questions
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Lucinda Acheson works for Merkle Australia
Lucinda Acheson's role in Merkle Australia is Data Strategy And Customer Experience Lead
Lucinda Acheson works in the industry of IT Services and IT Consulting
Lucinda Acheson's colleagues are Yoosuf Haroon,Hassan Khan,Jakob Webster
Lucinda Acheson's latest job experience is Data Strategy And Customer Experience Lead at Merkle Australia
