Lucinda Grice

With an 18-year-career spanning key sectors of global fashion and business, I have helmed several successful global brands in the role of General Manager, Brand Director, Brand Manager and National Retail Manager for brands including Leo Lin, Nicholas, Samantha Wills, Aje, Green With Envy, Camilla and Marc, Wayne Cooper... I’ve overseen seasonal presentations in key global markets and trade shows - New York Fashion week, Los Angeles, Las Vegas and Paris and worked extensively with key global retailers such as Farfetch, Intermix, Net-a-porter, Forward, Revolve, Neiman Marcus, Shopbop, Intermix, Bloomingdales, Matches Fashion, Harrods, Rent The Runway, Holt Renfrew, David Jones, Myer... I am skilled at driving global results through laying solid business foundations and disciplines; setting brand strategy, business objectives, sales targets and P+L forecasting. I’ve successfully worked alongside interstate and international teams and founders based in both LA and NYC, overseeing all areas of global wholesale, marketing, brand growth, product teams, ecommerce and distribution. Specialising in both vertical and multi-brand retail, I’ve worked from Melbourne, Sydney, Paris and NYC partnering with, retailing and marketing international brands such as Acne, Alexander Wang, Alexander McQueen, Chloe, Helmut Lang, Kenzo, Phillip Lim, Preen, Proenza Schouler, Rag and Bone. I've led multiple projects for USA and APAC ecommerce launches, both new sites and re-platforms; and discovery projects for new brand identity, personification and brand language. With a passion for leading and developing high performing teams to achieve continued and sustainable success, I’ve led head-office teams of up to 25 and retail teams of up to 50.