Luis Camara

Passionate about people, telecommunications, technology and innovation. With over 20 years experience within the Telecommunications industry (in Europe) covering a broad range of strategic and operational activities, I remain excited with the potential to come... Extensive experience in: 1) Channels marketing (sales management, define commissions policies, sales material/tools, incentive programs, control sales activities, etc) 2) Product marketing (develop product launches [strategy, communication plan, sales support, etc], commercial campaigns, sales campaigns, product promotions, etc) 3) Marketing communications (branding, corporate identity, PR, product placement, ATL/BTL communication, media relations and planning, etc) 4) Product development (foster product innovation, new product definition and implementation, portfolio management, life cycle optimization, business development, etc) 5) Retention (anti-churn activities,increase customer satisfaction, increase customer value - cross and up sell, manage customer profitability, etc) 6) Intake traction (drive sales through promotions, product placement improvement and effective communication pressure) 7) Commercial strategy and management (define and develop sales channels, create - coach - develop sales forces, lead and drive sales performance, etc) 8) Management (manage and motivate resources with a special effort on developing competences and know-how to promote empowerment and delegate responsibilities, clarify roles and processes to secure productivity maximization, etc) Specialties: Management, Strategy, Customer Experience, Marketing, Commercial & Sales, E-commerce, Mobile Marketing, Digital Marketing and Business development.