Luis Fernandes

Commercial Director with 27 years of experience and a proven track-record background in Sales, Customer Business Development, Customer / Shopper Marketing and Marketing management gained while working for leading international FMCG companies, both at a country and at a corporate level. Demonstrates a high ability to build, lead and motivate teams - physical or virtual - to exceed expectations in challenging and changing environments. Strong Commercial Competences (Change Management - Organizing and Re-Defining Teams; Negotiation with the main Global / International Retailers; Top and Bottom Line Growths; People Development; P&L Management; Exports and Food Service). Results driven, has high analytical skills, adaptability, capacity of anticipation, excellent interpersonal skills and is able to build and maintain effective relationships at all levels. Guest Speaker in 14 International Sales & Shopper Marketing Conferences since 2012.