Luis Mejia

Growth Pro | Brand Builder | Fitness Nerd I believe that in the space between creative and commerce, magic happens. I've made my mission to blend creativity and science to unlock growth for brands big and small. I’ve built marketing machines at large brands, and big brands for small and scaling start-ups. I love challenges and can make a lot happen on limited resources. I know it’s possible for any brand to make champagne on the beeriest of budgets. I begin and end with data, and love uncovering the insights and stories that lead to powerful breakthroughs. I’m that person in the meeting who asks “why should the customer care?” at least three times. I’m unruffled by ambiguity and have led teams large and small to thrive through challenges, from tough times to rough culture to hyper growth. My passion for running has forged my belief in the power of staying in the uncomfortable and making it comfortable. Strategic thinker, with a strong entrepreneurial instinct. Specialties: Business/ Global Brand Development | Global / Regional / Local Brand Management | Full P&L Management | Brand Revitalization and Turnaround | Brand Strategy | Brand Positioning, Identity & Architecture | Innovation & New Product Development | Integrated Marketing Plans | Digital, Social, Mobile Media | Consumer Segmentation & Insights Development | Market Research | Celebrity and Influencer Relationships | Brand Partnerships | Agency Management | Process, Productivity & Efficiency Improvements | Talent Development | Mentoring