Consumer Insights@ Haleon
Colombia
Luisa Fernanda Echeverri
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FlashIntel GPTLuisa Fernanda Echeverri is an experienced business administrator with 18 years of experience in multinational consumer and cosmetic products. She has worked in both national and regional markets, focusing on market research and innovation. Her responsibilities include designing and implementing marketing and innovation strategies for brands, analyzing data, and implementing business strategies. Luisa is skilled in optimizing resources and implementing new insights. She has held leadership positions at Haleon and Mondelez International, where she has demonstrated her expertise in consumer insights and strategy management. Luisa is based in Colombia.
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Administradora de empresas bilingüe, especialista en mercadeo, con 18 años de experiencia laboral en compañías multinacionales de consumo masivo de alimentos y productos cosméticos, ocupando cargos gerenciales en investigación de mercados (Consumer Insights) a nivel nacional y regional (Latinoamérica). Mis responsabilidades se centran en el diseño e implementación de estudios de mercado para conocer a los consumidores y a partir de eso estructurar estrategias de marketing e innovación para las marcas; diseñar, desarrollar y coordinar investigaciones cuantitativas y cualitativas para el análisis de data y participar del establecimiento de directrices de crecimiento del negocio. Así mismo, administrar presupuestos garantizando optimización de recursos e implementando nuevas formas de extraer insights de manera ágil y costo-eficiente.
...See MoreWork Experience
Consumer Insights
Consumer Services
Luisa Fernanda Echeverri's Professional Milestones
- Insights And Marketing Intelligence Chief (2006-09-01~2008-06-01): Driving data-driven decision making, optimizing marketing campaigns, and implementing data-driven marketing strategies.
- Consumer Insights (2022-07-01~): Developed and implemented data-driven strategies to optimize business performance and drive strategic decision-making.
Certification
Colleagues
Deepansh Anand
Product Owner
Scott Francey
product manager r&d tech at haleon | product strategy | devops | registered product owner – rpo#9422513 scrum inc
Mariusz Krajewski
Technical Product Owner | Tech Legal & Compliance
Arunkumar RV
I’m happy to share that I’m starting a new position as Principal- O2C Global Process Owner at Haleon!
Paul Starzewski-Day
Product Owner
Other Named Luisa Fernanda Echeverri
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Luisa Fernanda Echeverri's social media include: Linkedin,
Luisa Fernanda Echeverri works for Haleon
Luisa Fernanda Echeverri's role in Haleon is Consumer Insights
Luisa Fernanda Echeverri works in the industry of Consumer Services
Luisa Fernanda Echeverri's colleagues are Deepansh Anand,Scott Francey,Mariusz Krajewski
Luisa Fernanda Echeverri's latest job experience is Consumer Insights at Haleon
