Lynne Leaf

I was brought up in rural Minnesota by a small business owner and a social worker. It was a simple life in a simple place but my parents’ support and encouragement, along with my inherent desire to achieve, put me on a path to success from a very early age. This includes top grades and activities in high school, scholarships for college, and an ascendent career beginning in customer service and continuing through project management, account management, marketing support and ultimately digital/partnership marketing leadership. Today as a transformational B2B marketing leader I build marketing capability, strategies, and partner relationships to drive business growth. I am skilled in cultivating high performing teams and leveraging brand attributes to elevate market impact. Noted for overcoming barriers, I have turned around underperforming initiatives and courageously delivered on stretch targets. By blending my collaborative approach with courage, authenticity, energy, intellectual curiosity, and determination I deliver results in key performance areas.Channel Partner Development – Created partner marketing plans for strategic independent software vendors and service integrators at both Copado and Mindtree. Lead Generation – Grew Salesforce co-marketing leads delivering growth in closed-won business. Developed digital marketing demand gen programs that increased engagement, web-based lead generation and conversion at Merrill Corporation.Brand Building – Redefined and strengthened master brand at Merrill. Defined and executed brand rollout project for Magnet360. Digital Marketing Transformation– Transformed role of digital marketing, increasing utilization of SEO, paid search, social media, display, and programmatic advertising. Defined and launched multi-year digital strategy for Purina. Talent Development and Team Leadership– Built teams from ground up. Recruited, developed, and led multiple high-performing teams and people, including many who were promoted.Additional Competencies…Digital Marketing | Marketing Strategy | Social Media | Email Marketing | Channel Marketing | Marketing Collateral | Organic Search | Paid Search | Sales Enablement | Event Planning | Content Strategy | Pipeline Development | Team Leadership | Public Relations (PR) | Budget Management | Thought Leadership | Audience Segmentation | Campaign Planning