Maartje Lauw
University of the Western Cape
Tell me more about Maartje Lauw?
Maartje Lauw is a highly experienced professional with 26.8 years of work experience in qualitative research, consumer behavior, and customer insight. Based in Amsterdam, Netherlands, she has a strong background in focus groups, marketing research, and market research. Maartje has worked in various roles, including as a Senior Qualitative Research Manager at Synovate in the United States and as a Manager France. She is known for her ability to drive motivation and drive business growth. Maartje is skilled in qualitative market research, concept development, and workshop facilitation.
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About
Met veel plezier nieuwsgierig naar drijfveren, naar de motivaties achter de verhalen van de doelgroep. Consumenten en business to business.
Work Experience
owner at dhw research
Owner
Market Research
Maartje Lauw's Professional Milestones
- Owner (2006-01-01~): Established a successful business, maximizing revenue and profitability while promoting sustainability.
- Senior Qualitative Research Manager (2003-01-01~2005-01-01): Conducted cutting-edge research and solutions, driving data-driven decision-making and advancing the field of qualitative research.
Education
Infield Research
1997-1998Skill
Qualitative Research
Consumer Behaviour
Customer Insight
Focus Groups
Marketing Research
Online Research
Market Research
Advertising Research
Ethnography
Segmentation
Fmcg
Iterative Consumer Focused Concept Development Projects
Marketing Strategy
Social Psychology
Marketing
Qualitative Market Research
Concept Development
B2b
In Depth Interviews
Workshop Facilitation
Certification
Colleagues
Other Named Maartje Lauw
Frequently asked questions
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