Maria D'Addeo, MBA

Strategist I am a loud and proud believer of data and research being a key driver to our industry and I am seasoned to analyze and communicate that data to inform strategic omni-channel marketing and business opportunities. Marketer. I connect brands to the consumers they didn't know they have, and the consumers to the brands they didn't know they wanted. I have7 years of experience with successfully strategizing across traditional and digital spaces and specialize in partnership marketing and retail media networks. Leader. I have a team of 4 direct reports that lead a large cross-functional team to develop strategic marketing initiatives across multi-media and merchandising for a $35M book of business. I was named one of Louisville's Top 10 Young Professionals in the Marketing and Advertising industry. I served as the President of the American Advertising Federation of Louisville's Young Professional organization mentoring young industry professionals to enhance their career. I graduated top of my class with a Master's of Business Administration degree with a focus on Marketing and Brand Management.