Maria Rozhnikovskaya

More than 10 years of marketing experience in promotion of IT products/services, SAP solutions, IT Consulting, Business Process Management (BPM), Enterprise Software and related fields. Wide range of marketing responsibilities: coordination of Marketing Department including strategic and tactical planning, budgeting, lead generation programs, all types of business events (forums, conferences, exhibitions, seminars, webinars, corporate events, including the annual largest paid forum on BPM for about 400 participants), digital marketing, PR-activities (communications with media, social media, branding, advertising), marketing research, customer and partner relationship management, direct marketing, launch of a new company website, CRM. Close collaboration with TOP-management, Sales, Channel/Partner Sales and Business Development Team. Active and constant communications with foreign colleagues from HQ and other branches of the company (Germany, Austria, Serbia etc). In a short time it was possible to make the company recognizable in IT market in its field as a stable and reliable partner, increase the influx of leads and sales, enhance the loyalty of customers, achieve recognition of the competencies of employees in the market (invitations as experts to major events in IT market), establish close cooperation with partners, during this period the company has doubled.