Head Of CRM | Customer Lifecycle Growth Strategy | Customer Insight | Analytics | Extrovert With Driving Performance@ AllSaints
London, Greater London, United Kingdom
Mark Ford
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The University of Huddersfield
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FlashIntel GPT
Tell me more about Mark Ford?
FlashIntel GPTMark Ford is an experienced professional with 18.6 years of work experience in direct marketing, segmentation, customer acquisition, direct mail campaigns, and marketing budget management. He is based in London, United Kingdom. Mark has a strong background in CRM revenue growth, data and insights-driven approach, and creative development. He has held various managerial positions in companies such as AllSaints, Virgin Trains Ticketing, Charles Tyrwhitt, and GE. Mark is known for his expertise in customer lifecycle strategy, engagement, and retention. He is known for his drive, collaborative approach, and ability to drive change and adoption.
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Emails and Phone Numbers
About
CRM revenue increased by £8.4m p.a. Between 2018-2020, 58% growth 98% database growth between 2018-2020 CRM traffic increased by 55% between 2018-2020 Expertise in customer lifecycle strategy, engagement & retention. Driven & collaborative, leading teams and managing change & adoption. Data & insights driven approach to strategy definition and channel optimisation. Expertise is creative development, delivering communications with cut through.
Work Experience
Head Of CRM | Customer Lifecycle Growth Strategy | Customer Insight | Analytics | Extrovert With Driving Performance
Head Of Crm
Global Customer Relationship Management
Crm Manager
Retail Apparel and Fashion
Mark Ford's Professional Milestones
- Campaign Executive (2005-04-01~2006-05-01): Increasing brand awareness and revenue through effective targeting and strategic planning.
- Global Customer Relationship Management (2017-11-01~): Inspiring new client growth through effective relationship management and continuous improvement initiatives.
Education
Marketing
757382400-852076800Skill
Direct Marketing
Segmentation
Customer Acquisition
Direct Mail Campaigns
Marketing Budget Management
Customer Insight
Stakeholder Management
Proposition Development
Delivering Results
Skilled Communicator
Analytical Skills
Building Relationships
Creative Strategy
Innovation
Strategic Planning
Data Strategies
Marketing Research
Managing Agency Relationships
Project Management
Cross Functional Team Leadership
Email Campaigning
Inserts
Press Ads
Offline Marketing
Online And Offline Media
Forecasting
Team Management
Data Profiling
Target Audience
Cross Selling
Change Data Capture
Outbound Marketing
Competitor Intelligence
Crm
Customer Retention
Customer Engagement
Email Marketing
Customer Experience
Certification
Colleagues
Hollie Buzer
senior digital product owner at allsaints
Peter Wood
Chief Executive Officer
Sarah Langmead
senior retail product owner - technology
Adam Jessamine
Founder | Songwriter | Guitarist
Ilana M.
social media guru | founder of lounging llama |
Other Named Mark Ford
Frequently asked questions
We found 2 Mark Ford's email addresses
We found 6 Mark Ford's phone numbers
Mark Ford works for AllSaints
Mark Ford's role in AllSaints is Head Of CRM | Customer Lifecycle Growth Strategy | Customer Insight | Analytics | Extrovert With Driving Performance
Mark Ford works in the industry of Retail Apparel and Fashion
Mark Ford's colleagues are Hollie Buzer,Peter Wood,Sarah Langmead
Mark Ford's latest job experience is Head Of CRM | Customer Lifecycle Growth Strategy | Customer Insight | Analytics | Extrovert With Driving Performance at AllSaints
Mark Ford's latest education in The University of Huddersfield
