Mark Shields

Experienced communications professional, with a proven record of leading long term communications strategy development and delivering national-level B2B and B2C campaign activity in a complex policy environment. Extensive experience of delivering quality, audience-specific communications and establishing high-value partnerships across the public, private and third sectors. Comprehensive understanding of the Scottish policy and political landscape, with a focus on sustainability and active travel. Assured in proactive and reactive media relations, and effectively supporting and briefing senior colleagues and public sector partners including elected representatives. Confident in line management and annual budget management, with responsibility for internal and external communications outcome reporting.