Mark Wyatt

I lead an exceptional team of passionate marketing professionals who develop genuine connections with brand owners by effectively expressing their brands in meaningful ways to cultivate a genuine connection with their customers.Driven by a curiosity to explore, to seek out problems and embrace original solutions, I encourage our team to push boundaries where others do not, going further and deeper, trailblazing strategic insights. I have discovered this by getting to the heart a brand by breaking down its attributes and characteristics and immersing ourselves in all aspects —all of which is designed to uncover the winning insight. Our job is to find the point of difference relative to how a brand is best positioned, marketed and perceived. This unique ability is fundamental to everything we do, and it is what ultimately helps our clients connect genuinely with their customers.Furthermore, I have always felt accountable for the outcome of the campaigns we produce for our clients. After years of refinement, we have now developed a custom online analytics program, we call RADAR, that provides our clients complete transparency into the daily performance and effectiveness of their campaigns. We are able to track all tactics, online and offline, in real-time enabling us to optimize and refine the campaign to ensure maximum results. I zealously believe that our unique process proves results, making brands better.