Martha Musandu

I have experience working as part of an Agile team conducting user research to bring in insights that will help improve digital user experiences according to the Government Digital Standards. I am passionate about understanding user behaviours, needs, and motivations and strongly believe businesses should be customer-centric and insert user needs, intentions, and behaviours into the design and development process. I have experience in conducting both quantitative and qualitative research and using various research methods which include usability testing, A/B testing, surveys, tree testing, concept testing, and diary studies. I have also learnt the importance of developing and maintaining professional relationships. I work closely with designers, business analysts, developers and product managers to turn user insights into actionable product/service requirements that feed into prototype development and influence product/service direction. My competencies include: - Leading the user research process, from developing user recruitment briefs, discussion guides and personas through to test moderation, analysis and report writing - An ability to apply a range of research and analysis techniques appropriately - Knowledge of the user-centred design process - Experience of working in an Agile environment with designers and developers - Effectively communicate user research findings to the wider team so that we share a strong and empathetic understanding of users - An ability to advocate for user needs, within the team and the stakeholders - Team player - know how to involve colleagues in the research process through to analysis and presentation - Analytical, hard working, diligent, focused and devoted user researcher - Able to look at the bigger picture and make recommendations based on thorough research and interpretation of data - Ability to understand different data types from different sources and perform thorough analysis to get insights and share the findings