Mary Kern
Illinois Wesleyan University
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Mary Kern is a highly experienced Global B2B Technology Marketing Executive with 25 years of work experience. She specializes in integrated marketing, marketing strategy, cross-functional team leadership, and corporate communications. Based in Chicago, Illinois, Mary has a strong track record of delivering exponential pipeline and revenue increases to leading technology organizations such as IBM and TIBCO. She is known for her ability to connect the dots and thrive in tackling new problems. Mary is known for her articulate communication skills and her ability to create transparency, engagement, and collaboration within teams.
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✦A CAREER OF SPEARHEADING MARKETING STRATEGIES THAT DRIVE BREAKTHROUGH BUSINESS RESULTS ✦I’m a customer-centric Global B2B Technology Marketing Executive who has leveraged the full range of traditional and digital marketing disciplines to deliver exponential pipeline and revenue increases to leading technology organizations such as IBM and TIBCO. I’m intellectually curious and excel in addressing challenges and tackling new problems. I have a knack for connecting the dots and thrive when orchestrating marketing to create growth. For me, it’s a thrilling mix of storytelling, creativity, problem solving and analysis that delivers results and keeps me on my toes.Known as an articulate communicator, I’ve also built a reputation for my team leadership skills. I am committed to helping individuals achieve their full potential and create cultures of transparency, engagement and collaboration within which all team members thrive.Career Highlights Include:✔MARKETING EXPERTISE—My expertise spans a full range of multi-channel digital and traditional marketing disciplines including establishing Marketing Infrastructures and Strategy, Corporate Messaging, GTM Alignment, Product Marketing, Persona Development, Content Marketing, Demand Generation, Integrated Marketing, Campaign Management, Digital Marketing, Social Media Marketing, SEO/Organic/Paid Search, Events, Sales Enablement, Marketing Analytics, and Post-Acquisition Marketing Integration.✔COST TO REVENUE TRANSFORMATION—Transformed SDL marketing into a revenue engine for its enterprise technology and services businesses, sourcing 25% ($33.8M) of new opportunities and growing average deal size 24% YOY in 2020.✔BUSINESS GROWTH AND DIGITAL TRANSFORMATION—Delivered 1M registrations on a $10M budget for IBM Watson Analytics and accelerated IBM’s shift to digital with a digital-first GTM model. I increased conversion rate from 2.1% in Q1 to 6.8% in Q3; built social channels from 0 to 17.3K Twitter followers, 23.8K Facebook fans, 1.7K YouTube subscribers, and 1.8K LinkedIn group members within seven months. Ultimately, sourced 65% of registrations from social channels.✔M&A—Executed acquisition communications and post-acquisition integrations of marketing functions at TIBCO, IBM and Edelman.✔MULTINATIONAL TEAMBUILDING AND LEADERSHIP—Managed teams in UK, Netherlands, Romania, India, Canada and across the US and advised teams in Asia Pacific (China, Japan, Korea, Singapore, Australia, India), Europe (UK, France, Germany, Austria, Switzerland, Nordics), LATAM (Mexico, Brazil, Argentina), Canada and the US
...See MoreWork Experience
global b2b technology marketing executive | product marketing and gtm orchestration l pipeline and business generation | kellogg mba ▶️ transforming marketing organizations into revenue engines
Vice President, Analytics Product Marketing
Software Development
Mary Kern's Professional Milestones
- Manager, Management Consultant (2005-03-01~2005-12-01): Providing strategic guidance to optimize operations and enhance customer satisfaction.
- Senior Manager, Demand Marketing For Predictive Analytics-spss An Ibm Company (2009-03-01~2010-07-01): Streamlined demand marketing and optimization efforts to maximize revenue and drive customer engagement.
Education
Business Administration,
Psychology,
Bachelors,
Bachelor Of Arts
1993-1997Skill
Integrated Marketing
Marketing Strategy
Cross Functional Team Leadership
Strategy
Corporate Communications
Product Marketing
Analytics
Demand Generation
Advertising
Market Research
Management
Marketing
Go To Market Strategy
Lead Generation
Team Building
Digital Marketing
Social Media Marketing
Leadership
Program Management
Web Marketing
Employee Engagement
Messaging Development
Branding And Identity
Content Marketing
Saas
Software As A Service
Business Intelligence
Market Research And Analysis
Pipeline Management
Sponsorship Programs
Paid Search Campaigns
Event Management
Enterprise Software
Certification
Colleagues
Mandy Laycock
Client Success | Data Expediter | Customer Service Representative | Product Owner Certified | Scrum Master Certified | ITIL
Thomas Bengtsson
Owner | Consultant
Amarachi Okamgba
Project Manager | Customer Success Manager | Scrum Master | Product Owner | School Governor
Thomas Bengtsson
Owner | Consultant
Martin Burgos
Artificial Intelligence And Machine Learning Engineer | Product Owner | Scrum Master
Other Named Mary Kern
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Mary Kern works for Qlik
Mary Kern's role in Qlik is global b2b technology marketing executive | product marketing and gtm orchestration l pipeline and business generation | kellogg mba ▶️ transforming marketing organizations into revenue engines
Mary Kern works in the industry of Software Development
Mary Kern's colleagues are Mandy Laycock,Thomas Bengtsson,Amarachi Okamgba
Mary Kern's latest job experience is global b2b technology marketing executive | product marketing and gtm orchestration l pipeline and business generation | kellogg mba ▶️ transforming marketing organizations into revenue engines at Qlik
Mary Kern's latest education in Illinois Wesleyan University