Massimo Ciocca

With over thirty years in high technology sales and marketing, Massimo is an enthusiastic global ICT leader with solid experience in B2B and B2C developed in international IT leading companies.Massimo is passionate about technology, customer-focused and results-driven with team working and leading skills, and a strong technical and business background in Partner Go to Market and market-leading Enterprise-grade Cloud solutions and Infrastructure, Agile development, Networking, Cloud-native and SaaS Applications, Business Intelligence, Data Analytics, and Security.Massimo is helping established technology companies grow Market-share as well as supporting Start-Up companies successfully bringing new products to market.During his career Massimo had the opportunity to develop strong competencies and expertise in the following areas:- Multinational sales leadership experience and business development. - Global GSI/Partner sales models, programs, incentives/MDF, engagement, and enablement at multiple levels, 1-tier and 2-tier.- Development and implementation of the streamlined sales process for direct sales, sales specialists, key channel and eco-system partners, achieving 10% bookings growth in a 4% growth market and greater clarity/focus around mission.- Development and implementation of the EMEA go-to-market strategy for Cisco cloud influencer partners to transform key partners’ profitability programs leading to better company ROI and wide business impact for partners resulting in a 3 digits growth and a 50:1 ROI.- Development and implementation of efficient and innovative platforms, processes, and methodology designed to enable the EMEA sales specialists to generate massive pipeline acceleration. The solution is now adopted from the World-Wide organization for 20.000+ sales, sales specialists, and pre-sales. - Spoke person for Cisco with press and events/webinars with a large audience.Expertise:- Sales and Business Development.- Go-to-Market and Channel strategies to drive new business.- Sales programs involving partners, ecosystem, direct and virtual teams in corporations with matrix organizations. - Marketing strategy for several initiatives and campaigns.- Team leadership on an international basis.- Mentoring and coaching resellers and sales force.- Business Planning. - Stakeholder management