Mathias Assante di Panzillo

With over 16 years of experience in digital omnichannel marketing, I am passionate about delivering customer-centric solutions that drive growth for leading brands in the pharma healthcare and B2B (software) sectors. As the Multichannel & Digital Marketing Director at Abbott APAC, I oversee the seamless execution of regional programs while managing various stakeholders and aligning with senior leadership.My core competencies include developing and executing omnichannel and digital strategies, enhancing customer experience and engagement, leading digital transformation and change management, activating digital marketing campaigns, and developing digital and social products. I have achieved positive results such as decreasing the volume of disengaged doctors, increasing online sales, improving customer engagement, and receiving two internal awards. I am always eager to learn new skills and explore new opportunities in the digital space.