Matt Finlayson
Tell me more about Matt Finlayson?
Matt Finlayson is an award-winning copywriter with over 30 years of experience in advertising and direct marketing. He has written sharp and persuasive copy for various brands, including fundraising. Matt has also lectured in Advertising Language at the University of Gloucestershire. He has worked as a Deputy Creative Director at Campfire Agency Ltd and as a Senior Copywriter at DMS Agency. Matt's expertise includes direct mail, creative direction, integrated marketing, and advertising. He is based in the United Kingdom.
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About
Award-winning, target-smashing copywriter with over 30 years' experience in advertising and direct marketing. Flexible and unflappable, I’ve written sharp, persuasive copy for many of the UK’s best-known brands, including the biggest names in fundraising. I’ve also lectured in Advertising Language at the University of Gloucestershire. I've even penned Party Political Broadcasts – and if you can sell politicians, you can sell anything.
Work Experience
Senior Copywriter
Advertising Services
Matt Finlayson's Professional Milestones
- Senior Copywriter (1999-01-01~2012-12-01): Transformed the company's narrative through streamlined penned and improved scriptwriting processes.
- Creative Group Head (1994-01-01~1999-01-01): Elevated brand awareness through strategic creative initiatives, driving exceptional brand recognition.
Skill
Direct Mail
Creative Direction
Integrated Marketing
Direct Marketing
Advertising
Digital Strategy
Email Marketing
Digital Marketing
Marketing Communications
Marketing Strategy
Copywriting
Brand Development
Creative Strategy
Online Advertising
B2b Marketing
Digital Media
Mobile Marketing
Online Marketing
Certification
Colleagues
Samantha Beckett
business owner - shifting pixels
Other Named Matt Finlayson
Frequently asked questions
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Matt Finlayson works for Freelance
Matt Finlayson's role in Freelance is Senior Copywriter
Matt Finlayson works in the industry of Advertising Services
Matt Finlayson's colleagues are Samantha Beckett
Matt Finlayson's latest job experience is Senior Copywriter at Freelance