Matthew Banks

Welcome to Ab Initio. A place where rock-solid enterprise technology meets explosive open-minded creativity. Walking the talk of ‘digital transformation’ with some of the world’s largest brands; one successful project after another; innovative, complex, data-intensive, real-time challenges... Delivered, blisteringly fast. How did I end up here? How lucky can you get? Brilliant people, doing utterly extraordinary things with Data, with Decisioning, with Dialog (if we did any marketing, we might call it a ‘3D Revolution’, but we don’t, so we won’t). No marketing. No fluff. Just ridiculously good solutions. For a pretty small number of very big, very smart enterprises. So, I’m an undercover change agent. One day we shall write a book about this. And when we do, the change we have enabled, the value we have created, will seem obvious. But for now, enough said. You know where to find me. Undercover.