Matthew Hollingshead
Chief Innovation Officer@ Fire & Flower
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Matthew Hollingshead is a digital product development veteran with 9 years of experience in the legal cannabis industry. He has worked with startups and fortune 500 companies in various industries, including consumer-packaged goods, pharmaceuticals, and entertainment. In 2018, he was acquired by Hifyre, where he led the development of Hifyre One retail platform and Hifyre IQ analytics platforms. In 2018, he was acquired by Fire & Flower Holdings Corp., where he continues to lead the development of the industry leading Hifyre One retail platform and Hifyre IQ analytics platform.
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Emails and Phone Numbers

@hifyre.com
@fireandflower.com
+1 780951****
+1 905484****
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About

Matthew Hollingshead is a digital product development veteran, including 9+ years of legal cannabis industry. Hifyre developed the first digital medical cannabis platform for Mettrum, which was acquired by Canopy Growth, and operated as Spectrum Therapeutics. His experience includes working with startups and fortune 500 companies in the consumer-packaged goods, pharmaceutical and entertainment industries throughout North America and Europe. In 2018, Matthew’s digital development Hifyre was acquired by Fire & Flower Holdings Corp., where he continues to lead the development of the industry leading Hifyre One retail platform & Hifyre IQ analytics platform.

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Work Experience

5241 Calgary Trail NW, Edmonton, Alberta, T6H 5X6, CA

Retail

302
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Matthew Hollingshead's Professional Milestones

  • Chief Innovation Officer (2021-05-01~): Driving organizational innovation through the implementation of cutting-edge technologies and cutting-edge practices.
  • President (2009-03-01~): Driving strategic initiatives to optimize sales performance and optimize operational efficiency.