McKenzie Lambson

Though I’ve lived in quite a few places, I grew up in an old railroad city in the mountains of southeast Idaho. I stayed in-state for university to ease the financial burden of a degree, which allowed me to invest bartending money in working, traveling, and studying abroad. After earning my degree - in political science, it sits in a frame on the wall, unused, for the curious reader - I started traveling full time with my husband and our wobbly cat, Gus. We now split our time between Idaho and Valencia, Spain.In 2016, knowing I had a passion for travel and working with the “little guys”, I started working for small travel consultancy firms and tour operators. At first, I worked as an administrative assistant, but I quickly learned that in a small business, everyone wears multiple hats. I developed organizational systems to optimize office work, executed marketing campaigns both on and offline, scouted locations in the US and Europe, wrote city guides and custom itineraries, and drafted copy for targeted online audiences. As my client-base grew, I began to oversee company interns and new hires and manage scheduling for clients, owners, and contractors. In 2020, just before the pandemic struck, I launched The Travail Society, an ethical travel and educational resource dedicated to increasing diversity within the travel industry, educating through travel experiences, and promoting responsible tourism. As a small business owner, I understand the struggle to find and authentically connect with ideal clients. I also know how difficult it can be to fork over an enormous amount of money to someone you don’t know for services you don’t understand. Because of this, I strive to build strong relationships with my clients, to get to know them personally and to understand the core of the passion that drives them to commit to small business ownership. My goal for each of my clients is to help them achieve success, personally and professionally, by releasing them from the burden of marketing and content creation. Let’s talk about what you need to reach your goals. You can reach me here, on LinkedIn, or via email at [email protected].