Megan Lindsay Peterson

For 20+ years, Megan Peterson has led agency and client side communications success, helping numerous brand, commodity and corporate clients* tell their story and achieve business objectives via authentic connection with internal and external stakeholders. She partners with clients and teams** to develop strategies that engage, educate and drive dialogue and action among diverse key audiences, including: consumers, customers, employees, executives, health professionals, influencers, industry groups, media, members of the health/science academic community and thought leaders. With excellent writing and editing skills, Megan specializes in translating complex topics and insights into compelling and relevant terms to build and amplify her clients’ value and manage change, often leveraging existing or brokering new partnerships. Her practical approach to internal communications empowers leaders to improve their connection with teams, grow trust and increase engagement. *Clients served: Aldi, Grainger, Health Care Service Corporation (5 Blue Cross & Blue Shield state plans), The Kellogg Company (RTE Cereals & Morningstar Farms vegetarian products), Mr. Beer, National Dairy Council/Dairy Management, Inc., PepsiCo (Gatorade Thirst Quencher, Propel Fitness Water, Quaker Oats, Tropicana) and U.S. Farmers & Ranchers in Action. **Agencies employed by or partnered with: Edelman, FleishmanHillard, FoodMinds, Ignite Consulting, Speak by Design and Weber Shandwick. She holds a bachelor of journalism degree from the University of Missouri. Specialties: CPG communications, health/wellness and food/nutrition (brands and commodities) communications, internal/leader communications, strategic planning, change management, program/project management, writing, editing, event planning, message direction, development and evolution, media strategy, third-party partner engagement and relationship management, presentation development and speech writing, published scientific research promotion, working closely with scientists and health professionals.